In the past year, Google’s algorithm and news updates have been a major influence on SEO. Google’s algorithm is updated every week. However, there are usually a few updates which have a major impact on the SERPs. The main Google updates for this year took place between March and June. However, we also learned about many other changes, such as Google’s inability to take into consideration the labels of pages or its publication of Robots.txt codes, which removed techniques like the “No Index”.
All these changes in SEO are a slight variation in how to act in some situations. However, they do not change the current landscape in 2023.
In this article, we list a number of factors which, even though we know that they are already in action in several sectors, will be crucial in the year 2020.
What will be the top SEO trends in 2023?
SEO Trend No1: Process Automation
Attending conferences and events with a main focus on SEO is becoming more common. Meetings and presentations are also held where various possibilities for automating daily processes are discussed.
In this article, we discuss routine processes like tracking errors, monitoring all results and initial Keyword Research, as well as reporting the results.
The processes involved in these tasks require a large amount of investment time, which, with automation, could be used to improve strategic planning and change implementation.
By using a bit of imagination, and with the help of an IT department that can create scripts and functionality to automate processes and make our lives easier and more efficient, we are able to focus our efforts on the most important things.
Trend Number 2: AI applied to SEO
While it may still be early for SEOs to discuss the application of artificial intelligence to their work, those who are most concerned about this trend have already begun to implement the technology to enhance your SEO results.
Google’s Artificial Intelligence (AI) and Machine Learning technologies have been used for a number of years. This is especially true since the introduction of Rankbrain, in 2015. But now, we refer to their application by SEOs.
We could use artificial intelligence to optimize some positioning factors. This would be especially useful for ensuring a good user experience. It is based upon learning from historical data which represents user behaviour on our website.
SEO Trend No3: Voice Search
While Voice Searches is a staple of these articles that collect SEO trends for the next year, they are not a complete part of an SEO optimization strategy.
Voice assistants have been introduced to the mix of the virtual assistants like Android, Cortana, or Siri. These types of searches are multiplying and assuming a different trend of searching for information.
The boom of voice search has completely changed the SEO industry.
One hand, it is vital to resolve the search intent of the user. Comparing it to the conventional way of searching, we can see that it expands significantly the possibilities for finding the same answer and increases the context within which it fits.
To work on SEO to drive traffic to voice searches we need to quickly resolve the search intent of users, mark data using Schema and JSON-LD and have correctly structured content. For local searches work with Local seo services online.
Trend #4: JavaScript SEO
There is no doubt that mobile traffic has surpassed and even dominated the computer traffic for many years. We have been talking about the transition to responsive web design, faster loading speeds and optimizing web performance on these devices for years.
We are now on our way to improving user experience, in terms of loading speed, with the help of the progressive frameworks that were developed using JS. These new frameworks serve dynamic content and eliminate the load times that happen when you navigate from one section of a site to another.
Google has made it a priority for them to create rendering systems which allow users to track websites created in JS. This means that this kind of development will be given more importance very soon.
Google updated the Googlebot rendering engine to Chrome 74 at the start of May. The previous version was Chrome 41. The update will allow Googlebot to crawl content correctly and eliminate the disadvantages that websites built in JavaScript have when it comes to ranking in Google.
Official Google sources have updated their bots to be able render content the same as browsers, though they still need to perfect these processes. Other search engines have not been able to render the websites in the same way as browsers, and will eventually be forced to adopt the Google style.
By 2023, SEO practitioners will have to catch up on SEO for this kind of programming language.
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